Just about everyone starting out a new business underestimates how long and how much it is going to take to get the business up and running. Be realistic about your time-scale and budget.
Try testing the market and doing your initial work on a shoestring budget. If you see it is working then go full steam ahead but if it is not going to work then you will not loose a high initial investment.
90% of start-ups fail, of those 10% remaining only a small percentage survive to see the 5 year mark.
Be absolutely clear upfront about what is going to make yours work?
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