When launching a new product, you can seriously comprise all your hard work if you run out of the product you are trying to build a market for. Be very careful to fully understand the lead times of each and every component which is sourced to make the product, if any of these have a long lead time then you have to be sure to order these enough in advance so that they don't delay production units coming off the production line.
These delays could cause you to stock out of your product which causes serious problems with lost sales and probably more importantly, your trade customers who have put marketing efforts and money behind your product.
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