How to get trade customers to carry your products

Probably the most important issue for trade customers is for them to have very attractive margins for selling your product. This is first and foremost importance. An issue that can cause these trade customers to want to sell your stuff is: "If it's flying off the shelves, I want it on my shelves!” Another important thing when it comes to getting these people to choose between you and a competitor is availability; if your competitor has a better product or better margins but the lead time is a month and you have it on hand, then they will go with you - so always ensure that you have stock readily available.