When trying to get venture capital investment you've got to make the investors believe that the train is leaving the station with or without them and that it will be a bigger success with their money invested. But if they are not keen then you are happy to do it without them or with other investors.
The reason for doing this is to negate their negotiating power over you as you are asking them for their money and so they have control over the deal but not with this trick.
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