One of our suppliers in China made a new camera that they thought would be very successful. When we looked at it we saw that it was not marketable for a number of reasons. The bottom line was that they were too far away from the end customer to know what the customer wanted.
The question that was put to them was; why did you decide to make this product? Was it because someone had come to you and asked for it or rather because you assumed there was a need?
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