One of our biggest suppliers wanted to set up a meeting with us; they wanted to know how their product compared to the other products on the market. What is selling? What are the important differentiating factors between products? What makes customers buy one thing over another?
The retailer is closer to the customer and deals with them on a day to day basis therefore they have priceless knowledge on the customer needs. The lesson here is that if you are a distributor or manufacturer you should constantly meet and talk to the retailer to find out how your product is doing.
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