My boss told me that selling general products to a general market isn't nearly as good as targeting & positioning specific products or a mix of products at a specific market. (He has also told me on another occasion that if he starts another company it will sell to the broader market...)
When deciding on a name for a company, if you are targeting a niche then it helps to have a descriptive name specific to that niche however if you are targeting a broad market then the name of your company could be random or abstract.
About Me
- Kernesy
- I am a South African entrepreneur.
After completing a post grad in Entrepreneurship at UJ I decided to gain working experience in one of the world's greatest cities, London. While working there for over two years I learnt invaluable lessons and gained incredible experience.
My mentors coaching paid off when in September 2009 I was selected as London's Outstanding Young Business Person of the Year.
Soon after this achievement I relocated back to South Africa to launch my own business which I am now working to make it into a great success!
The goal at the end of the road - All I desire is to live in the African Bush. I have passed up the opportunity to work as a safari guide to rather take my path where I will buy my own game reserve in South Africa’s Timbavati region.
I will have this in my possession at the age of 31 and in turn for this I will give everything that I can; heart, mind and sole to build towards these successes in life, love and business.
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